The Perception and Behavioral Intention Toward MOOCs: Undergraduates in China

This study incorporated the technology acceptance model (TAM) and theory of planned behavior (TPB) to interpret students’ perception MOOCs. was based on a survey questionnaire; all 525 respondents were undergraduates in China. A five-point Likert scale used collect data order measure relationships among constructs perceived usefulness (PU), ease use (PEOU), attitude (ATT), subjective norms (SN), behavioral control (PBC), (BI). The results showed that research TAM TPB provided both desirable fit validity, proposed hypotheses positively supported. Compared with ATT SN, PBC had much stronger impact than did BI. its findings educators MOOC providers managerial implications as well suggestions for designing future MOC offerings.